Buzzsumo: Social Shares and Inbound Links: Insights From New Correlation Data

May 30, 2015 - Less than a minute read

Does social drive SEO? An in-depth analysis from Buzzsumo below…

Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content. If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, if people share and link for different reasons you would expect to see variations in the correlation for different types of content. Why does

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